Online versus conventional shopping: Consumers' risk perception and regulatory focus

被引：29
|
作者：
van Noort, Guda
Kerkhof, Peter
Fennis, Bob M.
机构：
[1] Univ Amsterdam, Amsterdam Sch Commun Res ASCOR, NL-1012 CX Amsterdam, Netherlands
[2] Vrije Univ Amsterdam, Dept Commun Sci, Amsterdam, Netherlands
[3] Univ Twente, Dept Mkt Commun & Consumer Psychol, Enschede, Netherlands
来源：
CYBERPSYCHOLOGY & BEHAVIOR | 2007年 / 10卷 / 05期
关键词：
D O I：
10.1089/cpb.2007.9959
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
In two experiments, the impact of shopping context on consumers' risk perceptions and regulatory focus was examined. We predicted that individuals perceive an online ( vs. conventional) shopping environment as more risky and that an online shopping environment, by its risky nature, primes a prevention focus. The findings in Study 1 demonstrate these effects by using self-report measures for risk perception and prevention focus. In Study 2, we replicated these findings and demonstrated that the effect of an online shopping environment carries over to behavior in a domain unrelated to shopping.
引用
收藏
页码：731 / 733
页数：3
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