Maximizing the customer delivered value with Web-based mass information systems

This paper describes a research framework focusing on conceptual, marketing-oriented aspects of Web-based Mass information Systems (WMIS) analysis and design with a special emphasis on the integration of adaptive system components for supporting negotiations, market segmentation, targeted direct marketing initiatives, and transaction processing. Methods to gather and analyze customer preferences and expectations as well as to visualize the actual behavior of WMIS users are identified in order to maximize the customer delivered value in global electronic markets.