Study on Internet marketing strategy

被引:0
|
作者
Feng Wen [1 ]
机构
[1] Wuhan Univ, Econ & Management Sch, Wuhan, Peoples R China
关键词
Internet marketing; strategy virtual service;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper probes the Internet marketing strategies of enterprises, presents the basic procedures of this new marketing model and discusses the problems that remain to be solved in Internet marketing.
引用
收藏
页码:650 / 654
页数:5
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