Research on Innovation of Business Model Based on Sharing Economy

With the spreading of sharing economy wave in the world, the scholars in China have studied the business model of sharing economy from different angles. This article summarizes the characteristics of business model under sharing economy, puts forward the extant questions and lastly proposes the direction of business model innovation from some aspects such as credit evaluation, market promotion, profit model and brand building on the basis of summarizing the research results of domestic scholars and analyzing the current situation.