Country-of-origin effects on purchasing agents' product perceptions: An Australian perspective

Country-of-origin effects in the context of industrial purchasing behavior were examined using a large-scale survey of Australian purchasing agents, which explored quality perceptions for machine tools and component parts from 17 countries. To avoid the confusion which stems from emerging production patterns where design and manufacturing functions are often geographically separate, questions were asked in relation to either country-of-design or country-of-assembly. A number of hypotheses were generated and tested with data obtained from 277 respondents. (C) 1999 Elsevier Science Inc. All rights reserved.