THE INTERNATIONALISATION OF A GERMAN COMPANY ON THE CZECH MARKET IN THE CZECH-GERMAN BORDER REGION

被引：0
|
作者：
Dedkova, Jaroslava [1 ]
机构：
[1] Tech Univ Liberec, Fac Econ, Dept Mkt & Trade, Studentska 2, Liberec 46117, Czech Republic
来源：
OPPORTUNITIES AND THREATS TO CURRENT BUSINESS MANAGEMENT IN CROSS-BORDER COMPARISON 2015 | 2015年 / 28卷
关键词：
fundamental dimensions; passenger behavior; research; SATISFACTION; CUSTOMERS;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper describes the activities of a German company on the Czech market. It presents a case study of a company undertaking business in rail transport within the border region. The paper first looks at the cultural differences between behavior in the Czech Republic and Germany and then, in the second part, the author describes the results of research that aims to assess the differences in passenger behavior in the Czech Republic and Germany and passenger satisfaction with the services currently provided by the company at issue.
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页码：25 / 32
页数：8
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