The Use of Competitors' Trade Names and Trademarks in Comparative Advertising - The Case of Turkey

被引：0
|
作者：
Bulat, Muege [1 ]
机构：
[1] Queen Mary Univ London, London, England
来源：
IIC-INTERNATIONAL REVIEW OF INTELLECTUAL PROPERTY AND COMPETITION LAW | 2011年 / 42卷 / 08期
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D O I：
暂无
中图分类号：
D9 [法律]; DF [法律];
学科分类号：
0301 ;
摘要：
In today's world, advertisements play an important role in informing consumers and helping them decide between goods and services provided by different market players. Businesses try to emphasise their special qualities that are different from their competitors through advertising.
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页码：953 / 971
页数：19
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