How corporate reputation, quality, and value influence online loyalty

被引：167

作者：

Caruana, Albert ^{[1
]}

Ewing, Michael T. ^{[1
]}

机构：

[1] Monash Univ, Dept Mkt, Caulfield, Vic 3145, Australia

来源：

JOURNAL OF BUSINESS RESEARCH | 2010年 / 63卷 / 9-10期

关键词：

Online retailing; Loyalty; Corporate reputation; Value; Quality; SERVICE QUALITY; CUSTOMER SATISFACTION; CONSUMER PERCEPTIONS; STORE LOYALTY; MODEL; INTENTIONS; ANTECEDENTS; INFORMATION; COMMERCE; STRATEGY;

D O I：

10.1016/j.jbusres.2009.04.030

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study considers the role of corporate reputation and its relation to quality, perceived value, and loyalty in an online context. This milieu potentially challenges the relevance of the reported findings from the more traditional retail marketing situations. In this respect, a number of important questions are raised concerning how perceived value and quality impact on online loyalty and the effect corporate reputation has on this process. Research was conducted among customers of two diverse online vendors, one dealing in books and the other in shares. Findings from the two samples suggest that corporate reputation has a direct effect on online loyalty and provides an important mediating effect for perceived value and aspects of quality in terms of their impact on online loyalty. (C) 2009 Elsevier Inc. All rights reserved.

引用

页码：1103 / 1110

页数：8

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