Globalization and marketing strategies: Introduction to the Shanghai special issue

被引：1

作者：

Laroche, Michel ^{[1
]}

Teng, Lefa ^{[2
,3
]}

机构：

[1] Concordia Univ, John Molson Sch Business, Dept Mkt, Montreal, PQ H3G 1M8, Canada

[2] Jiangnan Univ, Sch Business, Wuxi 214122, Jiangsu, Peoples R China

[3] Univ Guelph, Coll Business & Econ, Guelph, ON N1G 2W1, Canada

来源：

JOURNAL OF BUSINESS RESEARCH | 2015年 / 68卷 / 03期

关键词：

CULTURE; SCALE;

D O I：

10.1016/j.jbusres.2014.09.003

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：587 / 590

页数：4

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