Globalization and marketing strategies: Introduction to the Shanghai special issue

被引：1

作者：

Laroche, Michel ^{[1
]}

Teng, Lefa ^{[2
,3
]}

机构：

[1] Concordia Univ, John Molson Sch Business, Dept Mkt, Montreal, PQ H3G 1M8, Canada

[2] Jiangnan Univ, Sch Business, Wuxi 214122, Jiangsu, Peoples R China

[3] Univ Guelph, Coll Business & Econ, Guelph, ON N1G 2W1, Canada

来源：

JOURNAL OF BUSINESS RESEARCH | 2015年 / 68卷 / 03期

关键词：

CULTURE; SCALE;

D O I：

10.1016/j.jbusres.2014.09.003

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：587 / 590

页数：4

共 50 条

[1] Globalization, culture, and marketing strategy: Introduction to the special issue
Laroche, Michel
[J]. JOURNAL OF BUSINESS RESEARCH, 2011, 64 (09) : 931 - 933
[2] Recent advances in globalization, culture and marketing strategy: Introduction to the special issue
Laroche, Michel
Park, Seong-Yeon
[J]. JOURNAL OF BUSINESS RESEARCH, 2013, 66 (08) : 955 - 957
[3] SPECIAL ISSUE ON GLOBALIZATION AND ITS CHALLENGES TO MARKETING
Oumlil, Ben
Rao, C.
[J]. JOURNAL OF MARKETING THEORY AND PRACTICE, 2005, 13 (04) : 5 - 7
[4] Introduction to 'Women and Globalization' Special Issue
Polakoff, Erica
[J]. JOURNAL OF DEVELOPING SOCIETIES, 2007, 23 (1-2) : 3 - 14
[5] Globalization of services: An introduction to the special issue
Chanda, Rupa
[J]. JOURNAL OF INTERNATIONAL COMMERCE ECONOMICS AND POLICY, 2014, 5 (01)
[6] Introduction to the Special Issue on Globalization of Ergonomics
Smith, Thomas J.
[J]. ERGONOMICS IN DESIGN, 2012, 20 (04) : 3 - 4
[7] Introduction to special issue on marketing ethics
Vitell, SJ
[J]. JOURNAL OF BUSINESS ETHICS, 2001, 32 (01) : 1 - 2
[8] Introduction to Special Issue on Political Marketing
Binney, Wayne
Laufer, Daniel
Lees-Marshment, Jennifer
[J]. JOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING, 2016, 28 (01) : 1 - 4
[9] Marketing Movies: An Introduction to the Special Issue
Pritzker, Steven R.
[J]. PSYCHOLOGY & MARKETING, 2009, 26 (05) : 397 - 399
[10] Introduction to the special issue on global marketing
Dekimpe, MG
Lehmann, DR
[J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2004, 21 (04) : 321 - 322

← 1 2 3 4 5 →