Research on the Evaluation of Tourism Government Websites Based on Analytic Hierarchy Process

With rapid development of computer technology and modern information technology, tourism government websites have been widely used in tourism public administration and public service of Chinese government. Scientifically evaluating tourism government websites and solving their problems have important practical significance for promoting construction process of Chinese tourism E-government. On the basis of expert survey, this paper uses AHP method, establishes evaluation index system and index. weight of tourism government websites, and builds the evaluation model of tourism government websites. Then, taking 11 provinces of western China as empirical study objects, the paper obtains relevant research data through network questionnaire, and uses Excel software to make quantitative statistical analysis. According to data analysis result, it evaluates tourism government websites of these 11 provinces, and puts forward to some countermeasures and suggestions for improving tourism government websites.