EXPORT PERFORMANCE OF HORTICULTURAL COMMODITIES IN INDIA

Horticulture can help the farmer's commodity by making farming more remunerative and generating employment The APEDA has innovated an excellent concept of agriculture export zone adopting a recognizable approach by introducing all steps of farming produce right from production to reach ultimate reasonable market. To ensure better export quality and healthy standard of products and maintaining identity, APEDA has developed a system for grant of the certification marks i.e. "Quality produce of India" for agriculture products being exported from the country. It has been observed that major increasing trend in the export for fresh fruit and their products is targeting of few markets which consists mainly middle east, UK and some other European countries, Malaysia, Sri Lanka and Bangladesh. The export in terms of rupees earned has doubled during 2001-2002 rising from Rs. 550.35 to Rs. 968.63 crores. Fruit produced by adopting of organic farming practices has comparatively more demand all over the world.