Bottom of the pyramid market: theory and practice

被引：0
|
作者：
Jain, Subhash C. [1 ]
机构：
[1] Univ Connecticut, Sch Business, CIBER, Storrs, CT USA
来源：
HANDBOOK OF RESEARCH IN INTERNATIONAL MARKETING, 2ND EDITION | 2011年
关键词：
STRATEGIES;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：376 / 392
页数：17
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