Bottom of the pyramid market: theory and practice

被引：0

作者：

Jain, Subhash C. ^{[1
]}

机构：

[1] Univ Connecticut, Sch Business, CIBER, Storrs, CT USA

来源：

HANDBOOK OF RESEARCH IN INTERNATIONAL MARKETING, 2ND EDITION | 2011年

关键词：

STRATEGIES;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：376 / 392

页数：17

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