The Impact of Competitive Intensity on Product-Process Matrix: An Empirical Study

被引：0

作者：

Gao Tiantian ^{[1
]}

Tian Yezhuang ^{[1
]}

Li Weina ^{[1
]}

机构：

[1] Harbin Inst Technol, Sch Management, Harbin 150006, Peoples R China

来源：

PROCEEDINGS OF 2013 6TH INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT, INNOVATION MANAGEMENT AND INDUSTRIAL ENGINEERING (ICIII 2013) VOL 1 | 2013年

关键词：

Product-Process Matrix; competitive intensity; manufacturing strategy; market strategy; manufacturing performance; LIFE-CYCLES; PERFORMANCE;

D O I：

暂无

中图分类号：

TM [电工技术]; TN [电子技术、通信技术];

学科分类号：

0808 ; 0809 ;

摘要：

The drastic changing of competitive environment make Product-Process Matrix (PPM), an important theoretical model connecting manufacturing with market strategy, is aroused into doubt. In this research, competitive factor is considered into the study of PPM. Based on the data from the International Manufacturing Strategy Survey in 2009 (IMSS 2009), Manufacturing enterprises are classified from their positions in the Product-Process Matrix. By comparing the manufacturing performance of each category of enterprises with different competitive intensities, the influences that competitive intensity has on traditional strategies fit is validated. The results show that enterprises fell within a wide scope around the diagonal of PPM. With different competitive intensities, enterprises located in the same position of the matrix achieved significantly different manufacturing performance.

引用

页码：427 / 430

页数：4

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