Analysis on the Application of the Internet of Things Technology to Jingdong Mall's Supply Chain Management

In recent years competition among retailers has led to intense competition among supply chains. The rise of the Internet of Things provides a basis for retail enterprises to have detailed knowledge of their supply chain and hence to enhance its management. Using the Internet of Things, retail enterprises are able to increase the quality of their supply chain management, so as to offer a more intelligent and efficient service to consumers. In this paper, the authors briefly consider the Internet of Things and then the research status of the Internet of Things as applied to supply chain management. A supply chain analysis model is built under the Internet of Things environment using Jingdong Mall as a case study. The results show that the Internet of Things improved the quality of information available to Jingdong, enhanced its management efficiency and improved customers' satisfaction; it also reduced the cost of supply chain management whilst creating more new value. Finally, some problems encountered in the process of the application of the Internet of Things technology to Jingdong Mall are analyzed and corresponding solutions are proposed.