A Study on the Feasibility of Constructing VR Travel Store Business Model

The Internet technology revolution triggers significant changes in the traditional business model for travel agency industry. The cross-border joint between the industries and the fragmentation of innovation makes the tourism industry boundary increasingly vague and expanding. This paper follows the supply and demand law of tourism market, and conforms to the tendency of the cooperation and penetration between online and offline travel agencies. With the concepts of "travel plus" and "experiential marketing", this paper innovates the new conception of VR Travel Store Operating Model that was inspired by the existing model of traditional travel agency and Apple Store, and puts forward a specific project plan and profit model, demonstrating its feasibility from facets of economy, techniques and policy. The aim is to enrich the commercial forms of tourism and to explore one more available route for the transformation and upgrading of the tourism.