Digital business model configurations in the travel industry

被引:35
|
作者
Perelygina, Mariia [1 ]
Kucukusta, Deniz [2 ]
Law, Rob [3 ]
机构
[1] Technol Univ Dublin, Sch Hospitality Management & Tourism, Pk House,191 North Circular Rd, Dublin D07 EWV4, Ireland
[2] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Hong Kong, Peoples R China
[3] Univ Macau, Asia Pacific Acad Econ & Management, Taipa, Macau, Peoples R China
关键词
Business model; Digitalization; Travel industry; Value driver; FUTURE; INNOVATION; TOURISM; ENTREPRENEURSHIP; TECHNOLOGY; INTERNET; CREATION; SUPPORT;
D O I
10.1016/j.tourman.2021.104408
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
This study is amongst the first applications of digital business models (BMs) research to the travel industry. A systematic and comprehensive taxonomy of digital BM configurations in the travel industry is developed, supported by examples of real-world companies. Based on qualitative research, 53 digital BMs are identified and classified based on primary value drivers, including 10 novel configurations that are absent from previous studies. The paper contributes to framing digital BM configurations in the travel industry and supports establishing a common understanding among scholars. From the practical side, this study offers templates for building or transforming BMs and could serve as a guide to the current digital travel business landscape.
引用
收藏
页数:13
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