The Interplay of Brand Attachment and Brand Extension Success

被引：0
|
作者：
Heinrich, Daniel [1 ]
Sprott, David E. [2 ]
Albrecht, Carmen-Maria [3 ]
机构：
[1] Tech Univ Carolo Wilhelmina Braunschweig, D-38106 Braunschweig, Germany
[2] Washington State Univ, Pullamn, WA USA
[3] Univ Mannheim, D-68131 Mannheim, Germany
来源：
CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING? | 2016年
关键词：
D O I：
10.1007/978-3-319-26647-3_109
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：545 / 546
页数：2
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