The Collaborative Innovation Research of Chinese Sports Tourism

In spite of the great development of sports tourism, there are a lot of problems leading to bottleneck, such as the lack of planning theory and talents, the unclear products positioning, being short of own features, single means of publicity, as well as the vertical merchandising model. On the issue of the status quo of sports tourism, this research is going to analyze the necessity of the sports tourism collaborative innovation and put forward with industrial collaboration, companies collaboration, regional collaboration and management collaboration to solve the problems and promote the further development.