A New Method for Determination of Effective Criteria to Evaluate Electronic Trust (E-Trust) of Online Customers

被引：0
|
作者：
Jafarpour, Seyed Hamed [1 ]
Andalib, Azam [2 ]
机构：
[1] MehrAstan Inst Higher Educ, Informat Technol Engn, Astane Ashrafiyeh, Guilan, Iran
[2] Islamic Azad Univ, Rasht Branch, Comp Engn Grp, Rasht, Guilan, Iran
来源：
2016 SECOND INTERNATIONAL CONFERENCE ON WEB RESEARCH (ICWR) | 2016年
关键词：
Electronic trust; online purchase; marketing; customer; electronic business;
D O I：
暂无
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
Electronic business (E-business) and increasing advances and growth of its risk have resulted in the fact that marketers pay so much attention to the trust, satisfaction and loyalty of customers in order to enhance the income and reduce the competition risk. Many studies have been conducted on the effective factors on trust. But yet no definite method has been suggested to determine the effective factors to provide questionnaire or start the research. In this article, by using the researches of scientists about E-Trust in an online environment, OMMTrust hypothesis to identify indicators/indexes and optimal criteria which are influential on E-Trust, are proposed to initiate the research and one sample of it will be implemented by SPSS software and finally, suggestions will be presented for future researches.
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页码：54 / 59
页数：6
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