An integrated model of customer experience based service brand equity

被引：0
|
作者：
Fan, XC [1 ]
Li, JZ [1 ]
机构：
[1] Nankai Univ, Int Business Sch, Tianjin 300071, Peoples R China
来源：
PROCEEDINGS OF THE 2005 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING (12TH), VOLS 1- 3 | 2005年
关键词：
services brand equity; customer experiences; brand equity;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Services unique characteristics lead to the differences in creating brand equity between services and physical goods. The factors of influencing consumer experiences include servicescapes, interactions between customers and employees, and core services, then experiences affect and contribute to customer perceived service brand equity. Customers' experiences can be divided into three kinds: functional experiences, hedonic experiences and social experiences, their impacts on brand equity are explored.
引用
收藏
页码：898 / 903
页数：6
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