Sustainable Mountain Tourism: An Analysis of Bosnia-Herzegovina's Wine Tourism and its Future

Bosnia-Herzegovina (B-H) remains one of the most underdeveloped countries on the European Continent [1] yet it holds great potential as a tourist destination for outdoor adventurers, history enthusiasts, and now, wine connoisseurs. The southern part of this merged nation has always been an area of wine production, but the industry has been slow to develop into a net exporter of its wines. The author and many of the industry's supporters believe that it would be more lucrative to follow in the footsteps of its western neighbor, Croatia, and develop the wine industry through wine tourism. Utilizing historical data, interviews, analysis of governmental statistics, review of the literature and finally a SWOT analysis, this paper suggests changes and expenditures required for Bosnia-Herzegovina to become a successful wine tourism destination. It is hoped that the suggestions made herein will direct further discussions if not actions in that direction.