Factors Influencing the Intention to Buy From Online Stores: An Empirical Study in Jordan

Online shopping stores are a new hype in Jordan, and consumers are still not used to buying products online without touching and testing these products, they are also not used to paying online. The intention to buy online is affected by both technology factors and socio-cultural factors specifically trust. This research has studied the factors influencing the consumers' intention to buy from online stores by extending the TAM model to include trust in Internet technology and trust in the online store and have tested the moderation effect of consumers' favorite payment methods on such factors. Results of this research have found both TAM constructs and trust constructs to be significant predictors of buying intention, and found also that favorite payment method is not a significant moderator of these relationships.