Japanese tourists' motivation for visiting cultural and heritage sites in the UK

The paper examines the motivation of Japanese tourists who visit cultural and heritage sites in the UK. Britain is one of the most popular counties among Japanese tourists. The data was collected from 187 respondents by online questionnaire which was available online for one and half months. The results tell that 93.6% respondents have been to the UK or want to visit there someday. 96.3% think visiting the UK is still only the way to experience the authenticity of British cultural and heritage sites even in the Internet era. Regarding their motivation for their visit to cultural and heritage sites, 72.7% want to see, touch and experience authenticity of British cultural and heritage sites and 35.8% answered to experience something different from their ordinary life. Of all the tourism resources available in the UK, the most popular one for Japanese tourists is historic buildings and World Heritage Sites (66.3% chose).