A Brief Analysis of Opportunities and Challenges for Accounting Personnel in the Big Data Era

This paper, mainly from the background of big data, the conception and characteristics of big data, combined with the reformed direction of financial information system in the era of big data, puts forward the strategic significance of accounting personnel's positioning transition and functional promotion, and emphasizes the following three research directions, that is, Great data of financial data, accounting standardization and the wisdom of the investment decision. Finally, this paper conclude that the solution of assisting businesses to take advantage of the financial management of big data is a worth pondering question. Meanwhile, financial officers should keep with the times to enhance to help companies maximize value through their professional skills, integrated management capacity and the security of data storage and analysis.