A Review on the Literature about Influence Factors of Cross-Buying

被引：0
|
作者：
Tian, Min [1 ]
Li, Chunqing [1 ]
Li, Xueping [1 ]
机构：
[1] Xian Technol Univ, Sch Econ & Management, Xian 710032, Peoples R China
来源：
TENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I AND II | 2011年
关键词：
Cross-buying; Influence Factors; customer characteristics; Company Characteristics;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Cross-buying refers to buying other products and services from the existing service provider in addition to the ones he/she currently has owned. The cross-buying not only can help companies save marketing costs, but also offer a theory evidence for company to identify best customer. Focusing on customer characteristics, enterprises characteristics, and the relationship between customer and company, the influence factors of cross-buying were summarized expected to offer reasonable and effective advices to companies.
引用
收藏
页码：1186 / 1192
页数：7
相关论文
共 50 条
  • [41] Business cycles influences upon customer cross-buying behavior in the case of financial services
    Mansouri, Samy
    [J]. JOURNAL OF FINANCIAL SERVICES MARKETING, 2021, 26 (03) : 181 - 201
  • [42] Customer retention and cross-buying in the banking industry: An integration of service attributes, satisfaction and trust
    Liu, Tsung-Chi
    Wu, Li-Wei
    [J]. JOURNAL OF FINANCIAL SERVICES MARKETING, 2007, 12 (02) : 132 - 145
  • [43] The Moderating and Mediating Role of Corporate Reputation in the Link between Service Innovation and Cross-Buying Intention
    Sridhar M.
    Mehta A.
    [J]. Corporate Reputation Review, 2018, 21 (2) : 50 - 70
  • [44] Banks CSR-fit, customers' quality of life, and cross-buying: A joint moderation model
    Ogunmokun, Oluwatobi A.
    Timur, Seldjan
    Bayighomog, Steven W.
    Ikhide, Juliet E.
    [J]. PSYCHOLOGY & MARKETING, 2021, 38 (08) : 1182 - 1196
  • [45] Impulse Buying: A Literature Review
    Kalla, Supriya M.
    Arora, A. P.
    [J]. GLOBAL BUSINESS REVIEW, 2011, 12 (01) : 145 - 157
  • [46] Research on the Impact of Cross-border E-commerce Platform Quality on Customer Cross-buying Intention
    Luo, Hanyang
    Liang, Yingshi
    Wu, Zhongyang
    Liu, Zhenwei
    Shu, Bo
    Luo, Yuexin
    [J]. 2019 16TH INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT (ICSSSM2019), 2019,
  • [47] Cross-selling across stores or within a store? Impacts of cross-buying behavior in online shopping malls
    Dahana, Wirawan Dony
    Morisada, Makoto
    Miwa, Yukihiro
    [J]. JOURNAL OF MARKETING CHANNELS, 2018, 25 (1-2) : 47 - 72
  • [48] Pathological buying -: A literature review
    Müller, A
    Reinecker, H
    Jacobi, C
    Reisch, L
    de Zwaan, M
    [J]. PSYCHIATRISCHE PRAXIS, 2005, 32 (01) : 3 - 12
  • [49] Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
    Sharma, Deepika
    Paul, Justin
    Dhir, Sanjay
    Taggar, Rashi
    [J]. ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2022, 34 (10) : 2052 - 2072
  • [50] The impact of satisfaction and payment equity on cross-buying: A dynamic model for a multi-service provider
    Verhoef, PC
    Franses, PH
    Hoekstra, JC
    [J]. JOURNAL OF RETAILING, 2001, 77 (03) : 359 - 378
12345