A Review on the Literature about Influence Factors of Cross-Buying

被引：0
|
作者：
Tian, Min [1 ]
Li, Chunqing [1 ]
Li, Xueping [1 ]
机构：
[1] Xian Technol Univ, Sch Econ & Management, Xian 710032, Peoples R China
来源：
TENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I AND II | 2011年
关键词：
Cross-buying; Influence Factors; customer characteristics; Company Characteristics;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Cross-buying refers to buying other products and services from the existing service provider in addition to the ones he/she currently has owned. The cross-buying not only can help companies save marketing costs, but also offer a theory evidence for company to identify best customer. Focusing on customer characteristics, enterprises characteristics, and the relationship between customer and company, the influence factors of cross-buying were summarized expected to offer reasonable and effective advices to companies.
引用
收藏
页码：1186 / 1192
页数：7
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