Position of Wood Processing and Furniture Manufacturing Promotion in Croatian Media

被引：0
|
作者：
Dusak, Marko [1 ]
Jelacic, Denis [1 ]
Zec, Ivan [1 ]
机构：
[1] Univ Zagreb, Fac Forestry, Dept Prod Management, Zagreb 41000, Croatia
来源：
IMPLEMENTATION OF WOOD SCIENCE IN WOODWORKING SECTOR | 2015年
关键词：
wood sector; media; media coverage; promotion activities; promotion investments;
D O I：
暂无
中图分类号：
TB3 [工程材料学]; TS [轻工业、手工业、生活服务业];
学科分类号：
0805 ; 080502 ; 0822 ;
摘要：
Wood processing and furniture manufacturing is among the important industrial sectors in Croatia. Its share in Croatian export and in GDP is placing that industrial sector among those which should be part of the national strategy plans. But media coverage of wood processing and furniture manufacturing in Croatia is far behind the promotion of other industrial branches. This paper will give the current situation and trends in promotional activites of wood sector in Croatian media in last 10 years. Also, it will present some ideas on improving that situation according to media share of other highly profiled industrial branches.
引用
收藏
页码：75 / 79
页数：5
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