BUSINESS MODEL AND STRATEGY OF INDUSTRIAL COMPANY MANAGEMENT

In modern conditions, when new technologies are appearing, customers' preferences are changing. The key factor of success in the market is the right business model. When the economy is moving to the digital economy, new requirements for the business model is formed. It should be unique, profitable; the elements of the model should be adjusted. It should be complex, stable (able to face external and internal changes). The business model reflects the company's potential, its partners, market competition, key factors, unique abilities and company competences, which determine its success, costs structure choice and value to proposition to the beneficiary. In today's realities, business faces three key challenges: maintaining business acumen; maximizing the use of critical information that is becoming increasingly complex, specific, dynamic for the benefit of the company; and coordinating multifaceted challenges to achieve synergy. These areas are necessary and relevant for any organization, as they form the need to form the basic business model, which is the basis for the development of the organization. The business model development history started more than 100 years ago. The business model is a system which is formed under the direct influence of the environment, the indirect influence of the environment and elements of the domestic environment. (c) 2018 Published by Academy www.FutureAcademy.org.UK