Research on Clothing Color Marketing Strategy Based on Popular Movie Culture

The high-speed development of the social economy has significantly improved the quality of people's daily life. Modern marketing has promoted the "colorful" design concept. The use of color marketing in apparel marketing can effectively improve the overall marketing professionalism. The help of color marketing through clothing brand packaging and clothing and its display itself, enhances brand influence by satisfying consumers' demand for clothing products. This translates into greater economic benefits for apparel companies. This paper analyzes the impact of the color marketing of film and television popular culture, and puts forward the feasibility suggestions for the use of color marketing in the apparel industry, providing also relevant theoretical reference for domestic apparel enterprises.