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Research of Trust Degree Evaluation Model for E-Commerce Based On FAHP

被引：0
|
作者：
Di, Xiangzhen [1 ]
Zhao, Shouxiang [1 ]
机构：
[1] Beijing Technol & Business Univ, Coll Comp & Informat Engn, Beijing 100048, Peoples R China
来源：
NINTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III | 2010年
关键词：
E-commerce; Trust Degree Evaluation; FAHP; Synthetic Evaluation;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
To aim at the problem of customer confidence for e-commerce transactions, a model and method of evaluating trust degree is presented. It builds index system of trust degree evaluation, and describes the method of fuzzy comprehensive evaluation. Finally, the case analysis and the results show that the proposed trust evaluation model can be applied to C to C e-commerce customer confidence assessment, and can provide scientific and objective evaluation results.
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页码：51 / 56
页数：6
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