Construction and evaluation of customer satisfaction index system in E-shopping

被引：0
|
作者：
Qian, Lin [1 ]
机构：
[1] Yuxi Normal Univ, Commercial Coll, Yuxi, Peoples R China
来源：
2015 FIFTH INTERNATIONAL CONFERENCE ON INSTRUMENTATION AND MEASUREMENT, COMPUTER, COMMUNICATION AND CONTROL (IMCCC) | 2015年
关键词：
E-shopping; customer satisfaction; index system; analytic hierarchy process;
D O I：
10.1109/IMCCC.2015.71
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Customer satisfaction influencing factors in E-shopping were analyzed in this paper. An index system on customer satisfaction was constructed based on 19 indicators from five categories in E-shopping. Analytic Hierarchy Process was used to calculate the weight of each indicator and this establishes a foundation for further empirical research.
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页码：306 / 309
页数：4
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