Online privacy control via anonymity and pseudonym: Cross-cultural implications

被引：30
|
作者：
Chen, Houn-Gee [2 ]
Chen, Charlie C. [3 ]
Lo, Louis [4 ]
Yang, Samuel C. [1 ]
机构：
[1] Calif State Univ Fullerton, Informat Syst & Decis Sci Dept, Fullerton, CA 92831 USA
[2] Natl Tsing Hua Univ, Inst Technol Management, Hsinchu, Taiwan
[3] Appalachian State Univ, Comp Informat Syst Dept, Boone, NC 28607 USA
[4] Natl Chengchi Univ, Dept Management Informat Syst, Taipei 11623, Taiwan
来源：
BEHAVIOUR & INFORMATION TECHNOLOGY | 2008年 / 27卷 / 03期
关键词：
privacy; pseudonym; cyber society; authoritative personality; self-esteem; empathy;
D O I：
10.1080/01449290601156817
中图分类号：
TP3 [计算技术、计算机技术];
学科分类号：
0812 ;
摘要：
Privacy's exact nature needs to reflect the contemporary view of a society. A growing number of online users demand the protection of their personal privacy via anonymity and pseudonym. The efficacy of these two privacy controls in different online environments is unknown. This study applies social psychology theories to explore the relationship between these personal sentiments-authoritative personality, empathy, fear of negative evaluation, self-esteem, and motives of online privacy rights. We conducted a quasi-experiment by manipulating four online environments (personal e-mail exchange, members-only newsgroup, public newsgroup, and online chat room), and three user identification modes (real name, anonymity and pseudonym). More than 600 subjects from the USA and Taiwan participated in the experimental study. The results of path analysis confirm the effects of some personal sentiments on the motives of online privacy rights. The study concludes with theoretical and practical implications for the roles of privacy in the online society.
引用
收藏
页码：229 / 242
页数：14
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