UNCERTAINTY PERCEPTIONS IN EXPORT MARKETING

In recent years, the volume of international trade has increased enormously due to the effects of globalization and liberalization of trade. However, political and economic changes, changes in consumer demand, market structures, product and market life cycles, domestic and foreign competition and the degree of effects caused by these changes became more and more significant. Such changes also cause uncertainty for the firms and thus, the firms making or intending to make business globally are obliged to implement dynamic strategies and action plans due to this volatile environment. Considering above mentioned points, this study aims to explore the uncertainties facing the exporting firms located in Izmir. The topics to be explored in this study will include uncertainties related with external and internal environment of the firms.