Application of kansai engineering to product development

Extracting emotions and translating them to product development is crucial to balance the product's design and performance attributes. Kansei Engineering (KE) can aid in the development of the complete product from its physical appearance to its required performance. The study conducted aimed to determine the effect of changes in the design parameters on the key emotions or adjectives commonly used to describe the product. A domain for an existing product was developed using several KE methods followed by a database comprised of appropriate semantic terms and product properties. The results show clear differences between the High type of users and Medium type of users. The factor analysis determined the four significant factors that are important when the clusters were combined. Regression analysis was carried out both on the Kansei-words and different factors from different clusters. The database was successfully validated at an Australian based company AB.