TEACHING INNOVATION STRATEGIES AND THEIR APPLICATION IN THE DEGREE OF INDUSTRIAL DESIGN AND PRODUCT DEVELOPMENT ENGINEERING

This work is based on a teaching innovation project dealing with the vertical coordination among some subjects in the Degree of Industrial Design and Product Development Engineering. Furthermore, it has been managed by means of Information and Communication Technologies (ICT), in the way the EHEA depicts in its Bologna Process. Its main purpose is overcoming the fragmented point of view students have of that degree. The work also seeks for a rationalization of the students' out-of-classroom dedication, an activity typical of these new degrees, in an effort for improving the academic achievement rates. Moreover, the work also looks for providing students with efficient professional abilities. Thus, seminars carried out by professionals (experts in Design) have been coordinated, allowing students to have a real vision of their profession, encouraging the self-employment in graduates. The work has been developed throughout different activities carried out by students, which feed on one another: 1. Research and basic study of materials used in the industrial design field, focusing both in their technical and formal, aesthetic aspects. Development of a public database, based on the Google Sites platform. 2. Preparation of a product information panel using all the gathered and analysed data in the previous stage. 3. Making of an advertising campaign of a product, from all the compiled, analysed and extended information. It consisted both in an advertisement for graphic press and an information leaflet of that product. From the results of this work, it can be concluded the project (and the ICT usage) it is based on, means an extension of the multidisciplinary training and competences for the professional designers to be, as defined in the European Higher Education Area.