Consumer perception of price fairness and dynamic pricing: Evidence from Booking.com

被引：12

作者：

Alderighi, Marco ^{[1
,3
]}

Nava, Consuelo R. ^{[2
]}

Calabrese, Matteo ^{[4
]}

Christille, Jean-Marc ^{[4
]}

Salvemini, Chiara B. ^{[4
]}

机构：

[1] Univ Valle Aosta, Dept Econ & Polit Sci, Grand Chemin 75-77,St Christophe, I-11020 Aosta, Italy

[2] Univ Torino, Dept Econ & Stat Cognetti Martiis, Lungo Dora Siena 100A, I-10153 Turin, Italy

[3] Univ Bocconi, GREEN, Roentgen 1, I-20136 Milan, Italy

[4] Fdn Clement Fillietroz, Astron Observ Autonomous Reg Aosta Valley OAVdA, Loc Lignan, Onlus, 39 St Barthelemy, Nus 11020, AO, Italy

来源：

JOURNAL OF BUSINESS RESEARCH | 2022年 / 145卷

关键词：

Room rates; Price fairness; Online booking; Dynamic pricing; REVENUE MANAGEMENT; YIELD MANAGEMENT; PERCEIVED FAIRNESS; TRANSACTION VALUE; MISSING DATA; IMPACT; EVOLUTION; DEMAND; MODEL; DETERMINANTS;

D O I：

10.1016/j.jbusres.2022.03.017

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The extensive use of online travel agencies by hotels and their guests has amplified the number of consumers who directly experiment, appraise, and evaluate how dynamic pricing is implemented by hotels. Using data retrieved from an online travel agency, we trace how room rates change according to booking day, week of stay, and room type; and we build two measures of consumer perception of price fairness based on the customer evaluation of their stay at the hotel. We find that dynamic pricing has a negative effect on price fairness: differences in the room rate among the weeks of stay and among room types are major drivers of falls in price fairness, while changes during the booking period are more tolerated by consumers.

引用

页码：769 / 783

页数：15

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