A COMPLEX ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY ROLE WITHIN PUBLIC RELATIONS FIELD

被引：0

作者：

Iamandi, Irina-Eugenia ^{[1
]}

Joldes, Cosmin-Silviu-Raul ^{[1
]}

Constantin, Laura-Gabriela ^{[1
]}

机构：

[1] Bucharest Acad Econ Studies, Bucharest, Romania

来源：

PROCEEDINGS OF THE IVTH INTERNATIONAL CONFERENCE ON GLOBALIZATION AND HIGHER EDUCATION IN ECONOMICS AND BUSINESS ADMINISTRATION - GEBA 2010 | 2011年

关键词：

Corporate Social Responsibility (CSR); Public Relations (PR); Stakeholders; Communication-Management Approach (CMA);

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The aim of the paper is to emphasize the growing importance of two main concepts -CSR and PR - as well as the core connection between them. The analysis of this relationship becomes even more important in the context of the current economic crisis, encompassing the change in the communication policy that companies should adapt at. Generally speaking, both CSR and PR envisage the corporate public image and a good management of all types of direct and indirect stakeholders. However, the purpose of the present research goes to the edge of these two concepts in order to identify new valences of the above mentioned relationship. The last part of the paper approaches the position of CSR within the PR field in Romania, focusing on recommendations regarding the consolidation of their strategic role.

引用

页码：465 / 469

页数：5

共 50 条

[41] The role of journalists in corporate social responsibility
Malovic, Stjepan
[J]. POLITICKA MISAO-CROATIAN POLITICAL SCIENCE REVIEW, 2005, 42 (04): : 91 - 96
[42] THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN EDUCATION
Adamek, Pavel
[J]. 6TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION (ICERI 2013), 2013, : 3979 - 3984
[43] The Role of Banks in Corporate Social Responsibility
Yeung, Shirley
[J]. JOURNAL OF APPLIED ECONOMICS AND BUSINESS RESEARCH, 2011, 1 (02): : 103 - 115
[44] Corporate Social Responsibility of Public Administration Employees
Tokarcikova, Emese
Durisova, Maria
Bartosova, Viera
[J]. INNOVATION VISION 2020: FROM REGIONAL DEVELOPMENT SUSTAINABILITY TO GLOBAL ECONOMIC GROWTH, VOL I-VI, 2015, : 1437 - 1445
[45] CORPORATE SOCIAL-RESPONSIBILITY AND PUBLIC ACCOUNTABILITY
FILIOS, VP
[J]. JOURNAL OF BUSINESS ETHICS, 1984, 3 (04) : 305 - 314
[46] Policing public protests and corporate social responsibility
Gravelle, James
Rogers, Colin
[J]. INTERNATIONAL JOURNAL OF LAW CRIME AND JUSTICE, 2011, 39 (02) : 111 - 120
[47] THE COMPETENCE FOR THE PUBLIC PROMOTION OF CORPORATE SOCIAL RESPONSIBILITY
Revuelta Garcia, Marina
[J]. REVISTA GENERAL DEL DERECHO DEL TRABAJO Y DE LA SEGURIDAD SOCIAL, 2014, (38): : 357 - 385
[48] Communicating Corporate Social Responsibility to a Cynical Public
Illia, Laura
Zyglidopoulos, Stelios C.
Romenti, Stefania
Rodriguez-Canovas, Belen
Del Valle Brena, Almudena Gonzalez
[J]. MIT SLOAN MANAGEMENT REVIEW, 2013, 54 (03) : 16 - 18
[49] PUBLIC ORGRGANIZATIONS IN THE CONTEXT OF CORPORATE SOCIAL RESPONSIBILITY
Krukowski, Krzysztof
[J]. EQUILIBRIUM-QUARTERLY JOURNAL OF ECONOMICS AND ECONOMIC POLICY, 2011, 6 (04): : 53 - 63
[50] The role of governments in corporate social responsibility: characterising public policies on CSR in Europe
Steurer, Reinhard
[J]. POLICY SCIENCES, 2010, 43 (01) : 49 - 72

← 1 2 3 4 5 →