An Analysis on the Effect of Product Quality and Price on Purchasing Decision with Customer Satisfaction Being a Mediating Factor

被引：0

作者：

Murtopo, Agus Suryo ^{[1
]}

Ikhwan, Ahmad ^{[2
]}

机构：

[1] Univ Sebelas Maret, Management Study Program, Surakarta, Indonesia

[2] Univ Sebelas Maret, Fac Econ & Business, Surakarta, Indonesia

来源：

VISION 2020: SUSTAINABLE ECONOMIC DEVELOPMENT AND APPLICATION OF INNOVATION MANAGEMENT | 2018年

关键词：

Product Quality; Price; Consumer Satisfaction and Purchase Decisions;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Purchasing decision is a study on consumers purchasing behavior in which consumers will perform purchasing activity, the purchasing decision intended is the online consumer purchasing activity. This literature study aimed to develop a model explaining the consumers purchasing decision. The important antecedents to explain purchasing decision were product quality, price and consumers decision. This literature study employed a number of journal articles in several proceedings from various international conferences.

引用

页码：7893 / 7898

页数：6

共 50 条

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