The Effect of Product Quality, Service Quality and Price on Customer Satisfaction at Loki Store

被引：2

作者：

Gani, Abdul ^{[1
]}

Oroh, Augustinus Nicolaas Hillebrandes ^{[1
]}

机构：

[1] Univ Ciputra Surabaya, Dept Management & Business, Kota Sby, Jawa Timur, Indonesia

来源：

7TH INTERNATIONAL CONFERENCE ON ENTREPRENEURSHIP (7TH ICOEN) | 2021年

关键词：

Product Quality; Service Quality; Price; Satisfaction; Loki Store; INTENTIONS; LOYALTY; IMAGE;

D O I：

10.18502/kss.v5i5.8803

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The retail industry is still popular in Indonesia. Overall, retail sales growth has decreased. However, the clothing industry has increased. The growth in the clothing sub-group retail industry provides opportunities for companies. One of them is the Loki store. The purpose of this study was to analyze the effect of product quality, service quality and price on customer satisfaction at the Loki store. This research used a quantitative approach consisting of primary data and secondary data. Purposive sampling was used. The sample was 150 respondents. Multiple linear regression analysis was used. The results showed that product quality, service quality, and price had a significant positive effect on customer satisfaction at the Loki store.

引用

页码：116 / 128

页数：13

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