SUSTAINABILITY ORIENTATION AND SUSTAINABLE ENTREPRENEURIAL INTENTIONS OF UNIVERSITY STUDENTS IN SOUTH AFRICA

Sustainability behaviour can be predicted by intentions. The study investigated the relationship between sustainability orientation (SO) and sustainable entrepreneurial intentions (SEI) of university students in South Africa. The study adopted a quantitative research design that involved the use of survey. The self-administered questionnaire method was used to collect data from the survey participants using the cross-sectional approach. The participants in the survey were final year undergraduate students of the Department of Business Management of two South African universities. Three hundred and one students participated in the survey. Reliability was measured using the Cronbach's alpha. The data analysis methods for the study were descriptive statistics, correlation and regression analysis. The results indicated that SO is a predictor of SEI of university students. Limitations, areas for further study and recommendations to improve the SO of university students focus on passive and active teaching methods of sustainable entrepreneurship.