Trade fairs as services: A look at visitors' objectives in Spain

被引：61
|
作者：
Munuera, JL [1 ]
Ruiz, S [1 ]
机构：
[1] Univ Murcia, Fac CC Econ & Empresariales, Dept Econ Empresa, Murcia 30008, Spain
来源：
JOURNAL OF BUSINESS RESEARCH | 1999年 / 44卷 / 01期
关键词：
D O I：
10.1016/S0148-2963(97)00174-4
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Trade lairs are an important element of the promotion strategy for industrial products. They are also a source of information about market trends for managers of those companies that attend these events. In this study, we consider trade fairs as services offered by trade fair organizations (TFOs), with visitors as clients. We present an empirical study developed in Spain to analyze the objectives of small and medium-sized companies who visit trade fairs. (C) 1999 Elsevier Science Inc.
引用
收藏
页码：17 / 24
页数：8
相关论文
共 50 条
  • [1] TRADE-FAIRS GOING TO THEIR VISITORS
    不详
    [J]. KUNSTSTOFFE-GERMAN PLASTICS, 1991, 81 (05): : 363 - 363
  • [2] Commerce and trade fairs: Spain and the New Mexico Indians
    Flagler, Edward K.
    [J]. REVISTA ESPANOLA DE ANTROPOLOGIA AMERICANA, 2007, 37 (01): : 51 - 65
  • [3] RFID systems for trade fairs and conferences: Investigation of the magnitudes of influence on the visitors' acceptance
    Bretschneider, Ulrich
    Leimeister, Jan Marco
    Krcmar, Helmut
    [J]. Lecture Notes in Informatics (LNI), Proceedings - Series of the Gesellschaft fur Informatik (GI), 2009, P-146 : 142 - 146
  • [4] Trade fairs
    Baamonde Silva, Xose Manuel
    [J]. REVISTA MEDITERRANEA COMUNICACION-JOURNAL OF COMMUNICATION, 2010, 1 (01): : 99 - 112
  • [5] Regulating services trade - Matching policies to objectives
    Snape, RH
    [J]. TRADE IN SERVICES IN THE ASIA-PACIFIC REGION, 2003, 11 : 79 - 97
  • [6] ON THE HISTORY OF TRADE FAIRS
    不详
    [J]. STAHL UND EISEN, 1989, 109 (04): : 238 - 238
  • [7] Trade Fairs in Transition
    Blau, Winfried
    [J]. VAKUUM IN FORSCHUNG UND PRAXIS, 2007, 19 (04) : 3 - 3
  • [8] TROUBLE IN TRADE FAIRS
    LANGFORD, MJ
    [J]. INDUSTRIAL PHOTOGRAPHY, 1968, 17 (10): : 6 - +
  • [9] FAIRS IN THE ANEU VALLEY (SPAIN)
    BUENO, MG
    [J]. ETUDES RURALES, 1980, (77): : 93 - 99
  • [10] Trade fairs & conferences 2023
    [J]. Galvanotechnik, 2023, 114 (08):
12345