One of the major open problems in noncommutative algebraic geometry is the classification of noncommutative projective surfaces (or, slightly more generally, of noetherian connected graded domains of Gelfand-Kirillov dimension 3). Earlier work of the authors classified the connected graded noetherian subalgebras of Sklyanin algebras using a noncommutative analogue of blowing up. In order to understand other algebras birational to a Sklyanin algebra, one also needs a notion of blowing down. This is achieved in this paper, where we give a noncommutative analogue of Castelnuovo's classic theorem that. (1)-lines on a smooth surface can be contracted. The resulting noncommutative blown-down algebra has pleasant properties; in particular it is always noetherian and is smooth if the original noncommutative surface is smooth. In a companion paper we will use this technique to construct explicit birational transformations between various noncommutative surfaces which contain an elliptic curve.