IMPACT OF AUGMENTED MARKETING ON CONSUMER PURCHASE

被引：0
|
作者：
Jabeen, Sameera [1 ]
机构：
[1] Mysore Univ, Mysore, Karnataka, India
来源：
INTERNATIONAL JOURNAL OF EARLY CHILDHOOD SPECIAL EDUCATION | 2022年 / 14卷
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D O I：
暂无
中图分类号：
G76 [特殊教育];
学科分类号：
040109 ;
摘要：
Augmented reality (AR) is an emerging trend in marketing and sales strategies. It allows brands to give customers unique experiences with the convenience of tapping into their mobile devices Augmented reality has the potential to be better than reality, as it allows users to preview items faster and more easily than in real life. For instance, it is much quicker to swipe through multiple makeup looks than to repeatedly wash your face to test the next color
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页码：518 / 524
页数：7
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