A Study of Mobile TV Business Model

被引：0
|
作者：
Xu Xiaoxiao [1 ]
机构：
[1] Wuhan Univ Technol, Sch Arts & Law, Wuhan 430070, Peoples R China
来源：
PROCEEDINGS OF THE 7TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, VOLS I AND II | 2010年
关键词：
Mobile TV; Business model; Potential demand; Business strategy;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The spread of mobile phones across the developing world is one of the most remarkable technology stories of the past decade. Today is high-speed wireless mobile network times. The main information terminal of mobile phone is becoming the new media. However, Successful operation of mobile TV is decided by many factors. Therefore commercial development depends on the choice of mode. Yet relatively little scholarly research explores the mobile TV business model. This paper calls attention to this gap in the research the network integration mode of mobile TV. By analyzing from paying mode, mobile television content requirements, innovative services and technology standards, construct a mobile TV commercial development mode based on innovative products, services and network integration.
引用
收藏
页码：2058 / 2062
页数：5
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