FUTURE FOR THE REGIONAL CREATIVE INDUSTRY

This study looks into the state of economic potential of companies active within the field of creative industry in a region, further into structure of its productive activities, economic results, trends in its development and lastly it evaluates its significance for economic development of a region. Moreover it analyses qualitative characteristics of subjects from this region's creative industry - subject of their activities, relations with their competitors and customers, forms of cooperation with other companies from the same branch of industry and with public and state organizations, evaluation of conditions for the development of entrepreneurship in the given branch of creative industry and to what extent management of these companies acknowledges common interests and problems. At the same time we studied whether subjects of creative industry acknowledge the issue of creative production and its importance for the social and economic development. Lastly we look into existing common interests of companies active in the field of creative industry in order to determine their potential for closer cooperation on institutional and organizational level.