The paper deals with the situation of households in broader socio-economic relations. As households represent in theory, and in practice too, an association of producers and consumers, they create through their economic and consumer activities an intersection of economic and social development. They are thus not only a passive reflection of the economic reality, yet they actively play an important role of the socio-economic movement. Households through their own private consumption constitute an incentive for economic dynamics. One can therefore talk about a certain subsistence dependence of household consumption on production (economic growth) and at the same time about a certain functional dependence of economic growth on household consumption. Similarly, in classic and neoclassic model considerations too, the same importance in national economy is ascribed to enterprises and households, where both are performing economically equivalent activities. Classic and neoclassic theoretical substantiation of the importance of private consumption in the;whole aggregate demand reflects real causal link between household decisions on their private consumption and the real economic growth. High share of private consumption in the used GDP in developed countries confirms the influence of household demand on the course of an economic cycle. Provision of an economic development leading towards the economic growth is an actual spotlight in transition economies. Thus the exploitation of all accessible macroeconomic motivations aiming at the economic-growth is;inevitable,at the same time, however, they must be considered as a certain communication channel between citizens and the government. One should consider this communication h the sense of positive or negative stimulation of their economic activities and merit assessments, and ask whether they motivate the preservation of the fairness principle. This principle is meant in a sense of whether each member of the society occupies social position achieved by his own endeavour. As parameters of external and internal incentives that influence behaviour of economic subjects are fairly variable, wider space is opened for the understanding of economic growth not only as a result of purely economic and pragmatic factors, but also of merit Systems and institutional frameworks in a society. As households represent a certain microeconomic parallel of macroeconomic changes, the pursuit of fast economic growth should, in the end, manifest itself also by corresponding positive changes of their living conditions, which might motivate them to identify themselves fully with changes that occurred and conduced them to accept market merits. Transformation costs measured by the decrease of private consumption proved to be high in several countries. That, to a certain extent, weakened population's support for reforms. There are problems of how households accept the newly emerged society stratification linked with the income and consumption differentiation, unemployment and poverty phenomena. The question is, whether the approach towards these features reflects surviving elements of paternalistic desires or if these are accepted as an inevitable part of the approximation toward market economies, while expecting positive changes. These problems remain unanswered yet. Next analytical part of the paper deals with transformation costs measured by the decrease of private consumption. This part is centred on CEFTA countries in general and on the Czech Republic and the Slovak Republic in particular. The author points out that the decrease of real income, increase of consumer goods expenses and correspondingly the decrease of relevant consumption led towards creation of certain stabilising groups of households that oriented themselves at the structure of consumption accessible for them. Summarising, the author presents a following problem. In the pre-transformation period the prevalence of household demand in the unbalanced market of goods and services was favourable for the supply side and resulted in a certain loss of motivation for the rational economic activity. Nowadays, however, currently decreasing household demand might be just the element that could endanger the internal balance formation in the market of goods and services.
