Innovation motivation and artistic creativity

Innovation motivation is a social learning model of originality comprising two variables: the need to be different and innovation expectancy. This study examined their contribution to artistic creativity in a sample of undergraduates. Participants completed measures of both innovation motivation variables as well as intelligence, adjustment, and artistic training. Participants completed three drawings using colored pencils: a human artifact, a non-human life form, and a person. Choice of main subject and details were tabulated for each drawing and originality scores were derived based on the infrequency of each thematic element. The drawings were also evaluated for technical proficiency and creativity by two master's level art therapists. The need to be different and innovation expectancy each predicted the originality of each drawing; together, they predicted 42% of the variance in the composite originality score. The need to be different and innovation expectancy also predicted proficiency and creativity ratings, especially the latter. The other variables yielded weaker, less consistent predictions. In general, both innovation motivation variables still predicted significant proportions of the variance in originality scores and creativity ratings even after controlling for other variables.