UNDERSTANDING CONSUMER PARTICIPATION IN ONLINE SOCIAL NETWORKS AND THEIR IMPACT ON CONSUMER BEHAVIOURAL RESPONSES

被引：0
|
作者：
Millan, Elena S. [1 ]
McDougall, Lucy [2 ]
机构：
[1] Univ Reading, Dept Food Econ & Mkt, Reading RG6 6AR, Berks, England
[2] Grad Univ Reading, Berkshire, England
来源：
3RD ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS DEVELOPMENTS ACROSS COUNTRIES AND CULTURES | 2010年
关键词：
Social Network Sites; Brand Attitudes; Consumer Behaviour; Qualitative; Research;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1418 / +
页数：2
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